About Us

Who We Are

At Frosty Fly, fly fishing isn’t just what we do — it’s who we are.

We’re an online retailer and wholesaler specializing in premium fly fishing and fly tying products. Our mission is simple: to bring innovative, high-quality gear to anglers everywhere, backed by genuine expertise and exceptional service.

We’re a small, proudly family-owned business, fueled by our love for rivers, wild places, and those quiet, magical moments that only fly fishing brings. Everything we offer reflects that same passion — from the gear we use ourselves to the kind of service we’d want to receive.

Our Products

Every product at Frosty Fly has been handpicked, tested, and approved by us.
We’re all about inventive ideas, reliable quality, and gear that’s not only effective but fun to use. Our goal: make fly tying and fly fishing more creative, more practical, and a lot more enjoyable.

We take quality personally. If it doesn’t meet our standards, it doesn’t make it into our shop.

We’re proud to be the exclusive Canadian importer and distributor of Hemingway’s Fly Fishing Products, one of Europe’s finest producers of fly tying and fly fishing gear.

Our Customers

Our customers are at the heart of everything we do.

Whether you’re a weekend fly tier, a dedicated angler, or one of our retail partners, our goal is to deliver more than great products — we want to give you an experience that exceeds expectations.

We believe in long-term relationships built on trust, respect, and shared passion for the sport.

If you’re a fly shop or distributor interested in carrying our products, we’d love to partner with you.
👉 Learn more about our Dealer Program

How It All Started

The Frosty Fly story began decades ago when Boris, our founder, was just a kid discovering the magic of fishing. Those early mornings by the water sparked something deeper — a lifelong love for the art and rhythm of fly fishing.

Years later, that passion grew into an idea: to share the creativity, craftsmanship, and excitement of the sport with others. In 2013, Frosty Fly was born.

From humble beginnings to a growing global community of anglers and fly tiers, our journey has always been about one thing — the pure joy of fly fishing and the people who love it.

Meet the Team

  • Boris Cetkovic

    Founder & Chief

    The heart and head of Frosty Fly. Boris oversees everything from planning and growth to working with suppliers, dealers, and customers. He’s deeply involved in every aspect of the business, and when he’s not in the office, he’s likely riverside — casting, testing, and finding new inspiration for what’s next.
    boris@frostyfly.com

  • Snjezana Cetkovic

    Co-founder & Creative Director

    The creative engine behind Frosty Fly. Snjezana leads our marketing, design, and communication efforts while also managing the less glamorous (but equally important) side — budgeting, accounting, and day-to-day operations. A passionate photographer and nature lover, she brings the same eye for detail to Frosty Fly that she brings to her lens.
    snjezana@frostyfly.com

Where to Find Us

We’re an online fly shop, proudly serving anglers around the world.

While we don’t have a physical storefront, you can find our products at select fly shops and dealers.
👉 See our list of dealers

If you don’t see one near you, we’d love for you to ask your local shop to carry Frosty Fly products.

Contact Us

We’d love to hear from you — whether it’s a question, suggestion, story, or feedback (good or bad). Your insights help us grow and continue to serve you better.

contact@frostyfly.com

Or simply reach out through our Contact Page. We’re an online store, but we’re always just a message away.

Thank you for being part of the Frosty Fly community. Tight lines, and happy tying!